Kanye West & Nick Knight Look to Turn E-Commerce on Its Head

in Slither News+

YEEZY SUPPLY, which is home to Kanye West's YEEZY products, will soon allow shoppers to choose styles, multiple variants and put them on a 3D model. The model will then walk the screen to give a better experience of what the clothing look like while functioning. 

“We were trying to make the internet a more humane place,” Knight told Fast Company. “We’ve gotten used to the internet being a flat, two-dimensional place. But the internet is also this amazing tool that connects everybody in the world: What if we could use it to get to know the people we are looking at on the screen?”

CHECK OUT -> YEEZY Season 8 

Many fans of Kanye West have not truly had the pleasure of experiencing the full depth of Ye's true creative touch. His impact in the Fashion industry has obviously only just begun. 

Continuing further, the 3D YEEZY models are meant to look like video game avatars, although they are real-life people with varying body types. You’ll be able to pick your own model, choosing from nurses, firefighters, and school teachers, for example. The website will even provide you with background info on the models, such as favorite foods and noteworthy life experiences.

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The new YEEZY SUPPLY website will arrive as countless other brands and retailers continue to experiment with e-commerce in hopes of standing out. Kanye has ultimately decided to stray away from flat photography and opt for 3D imagery.

“Humans have created art in every medium we have encountered, but we have yet to see an art form emerge from the internet,” Knight added. “Why shouldn’t the great art of the internet emerge from an e-commerce website?”

See the full story and find out when the new site will drop by visiting Fast Company for more details

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